Discount promotions have become the norm in the ceramic market
In the current ceramic market, the most prominent market phenomena are: from two or three large-scale promotions within a year to weekly activities, from previous discounts, price reduction promotions, to factory direct sales, alliance blasting, buying cards for night banquets, WeChat direct sales and other marketing methods are blooming everywhere, who profit from it? Who broke the game? No! But the low-end promotion played the most, the price war was fierce, and the fastest death continued to play this low-end mode, which is also the death mode. The road leading to the future must be the "first road". If you neglect teaching and do not preach, it must be a dead end!
Some ceramic companies lack planning and falter
In fact, there are many dealers who would rather take on rising rents and watch themselves slowly approach the grave, but they are reluctant to create their own boats. This is also a chronic death pattern. Successful people invest in 5 to 10 years. They only focus on immediate interests, they usually lead busy lives, they are silent and silent. In the ceramics industry, at least half are waiting and waiting. They wait and see, see what the market is doing, and wait for an opportunity to go back to the good old days. At the same time, the market is evolving, the window of opportunity to go out is getting smaller, and various operating costs such as rent and labor are rising. This makes the ceramic enterprises into a more embarrassing situation.
There are many problems in the management mode of ceramic enterprises
In addition, many companies in the ceramic industry are not based on management and dealer management. As the chairman of a certain line of ceramic brands said, "The higher the float, the worse it is." He believes that there are three procedures for death: 1. Individual household management, no real team, and low-wage, lost-money employees. This is a deadly program. 2. Still at the distribution level, still looking for products, changing products, tossing, not business talent and culture. Only by constantly learning, cultivating and cultivating talents can the foundation be durable, otherwise it will be left to the environment and unable to control one's own destiny. 3. Do not pay attention to store management, door-to-door management, no need to reload the store for three years, and enter the mold mode.
From the perspective of ceramic enterprises, transformation and upgrading is imperative, but before transformation, we must also see the problems existing in the industry. Only by making targeted adjustments to the enterprise itself can a fundamental breakthrough be found. At the moment when the overall trend of change is unstoppable, ceramic enterprises cannot blindly follow the trend of transformation, and develop in a direction and plan. This is the best way for ceramic enterprises to achieve leapfrog development!